Finally. A KNICK REPLACES LEBRON ON A " MILE HIGH BIILLBOARD IN MANHATTAN!.
As big as Carmelo Anthony played for the Knicks in Monday's crucial overtime win over the Orlando Magic, he loomed much larger Tuesday when Boost Mobile unveiled a 128-foot billboard of the All-Star two blocks from the Garden. The endorsement deal with the wireless provider is Anthony's first since being acquired from the Denver Nuggets last month.
But it's not his first Manhattan billboard. His ad for Brand Jordan is on 34th and Seventh Ave., the same spot where there was an ad for LeBron James last season. "It was crazy for me to see the Jordan one," Anthony said. "It was right there in the middle of everything. Then to see this one, I can't really put it into words." *NY Daily News.